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What Should Website Owners Ask Before Partnering With a Game Distributor?

October 22, 2026 · 5 min read
What Should Website Owners Ask Before Partnering With a Game Distributor?

Ask a game distributor fourteen questions before you embed its games, and expect each to have a written answer. The questions below cover permission, ads, removal, updates, support and statistics. For each we show what PlayKovo's published partner terms (September 2026 version) and its public feed say, as a reference for what a clear answer looks like. Where we could not find the answer on a public page, we say so rather than guess.

How to use this list

Send the questions to a provider you are considering, or find the answers in its terms. A provider that answers clearly and in writing is easier to work with than one that answers well in a chat. Keep copies of what you receive, with the date.

A. Permission and ownership

#QuestionPlayKovo's published answerWhere
1May I embed these games on my site, and for how long?Embedding through the catalog's iframe or feed is the program's purpose. Games are not the partner's propertyPartner terms
2May I present the games as my own?No. You may not claim them as your own, add your own copyright notice, studio name or logo over them, or list them elsewhere under your namePartner terms
3May I download the files and host them myself?No, including open-source gamesPartner terms
4Are all games in the catalog cleared for embedding, or only some?Each game is approved individually for the embed catalog. The site lists 635 or more playable games and the embed feed lists fewer (90 on 13 October, 92 on 16 October)Feed and developer page

B. Ads and money

#QuestionPlayKovo's published answerWhere
5Do the games show ads, and can I change them?Games may show PlayKovo's promotions or third-party ads. You may not block, hide or replace themPartner terms
6Do I earn from them?No. The program does not include payments or revenue share. Future arrangements would need separate written terms that you must accept firstPartner terms
7Are there rules about clicks or traffic?You may not place click-capturing buttons or invisible layers over a game, and may not inflate usage with bots or purchased trafficPartner terms

C. Removal and change

#QuestionPlayKovo's published answerWhere
8If a game is removed or a claim is made, how fast must I remove it?Within three business days of a request, faster for legal or security reasons. A game that leaves the feed must also leave your sitePartner terms
9What if the program ends?You must remove all embeds within seven daysPartner terms
10How will I learn about changes?The feed shows what is available now, and it is cached for five minutes. We could not find a public change notice or newsletter, so askFeed, partner terms

D. Quality and updates

#QuestionPlayKovo's published answerWhere
11Do games update on their own?Games run from the provider's servers, so updates appear on your site automaticallyCatalog documentation
12Do I get device and orientation data per game?Yes. Every game in the feed carries deviceSupport and screenOrientation, plus a description, controls and thumbnail. All 90 games in our snapshot had all of those fields filledFeed

E. Support and statistics

#QuestionPlayKovo's published answerWhere
13Who do I contact, and is there a report channel for rights issues?A partner contact address is given in the terms and rights notices go through the site's DMCA pagePartner terms
14Can I see statistics?A partner account and site registration give dashboard statistics. Site registration is reviewed by hand. Launches count only when visitors accept cookies, so the figures are estimatesPartner terms, catalog

How to read the answers

A good answer has four properties:

  1. It is specific. "Within three business days" beats "promptly".
  2. It is written and dated. A page of terms with a version date, or an email you can keep.
  3. It says what you cannot do, not only what you can.
  4. It admits gaps. "We have no revenue share" is a better answer than a vague promise.

Red flags in any provider's answers:

  • "Everything on our site is free to embed", with no list of cleared games.
  • A refusal to put terms in writing.
  • No removal process, or "we will tell you if needed".
  • No contact other than a social media account.
  • Statistics that cannot be checked against your own.

Checks you can run yourself

Questions are easier to answer once you have tested the thing. On 16 October 2026 we ran a short script against PlayKovo's feed: all 92 embed addresses returned HTTP 200, none sent X-Frame-Options, none restricted framing and a real browser started the three games we tested on press. Test any provider similarly: our monitoring script takes a few minutes to point at another feed if you have one.

Compare providers side by side in our evaluation matrix and in our provider comparison.

A game to try while you read the terms

Try it live · PlayKovo catalog

Sky Isles game artworkDesktopsupportedMobilesupported

Explore a dreamlike world of floating pastel islands, ring the wind chimes in order, and glide between the clouds.

Disclosure: BlogKovo is part of the Kovo family, which includes PlayKovo. We use PlayKovo as the reference because we can read its terms and test its feed. Run the same questions on any other provider.

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